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Wild Rose Esthetics to promote self-care, safe community space for women

Natasha Rogers stands inside her new day spa, Wild Rose Esthetics, in downtown Kentville, which will host its opening March 15.
Natasha Rogers stands inside her new day spa, Wild Rose Esthetics, in downtown Kentville, which will host its opening March 15. - Sara Ericsson

Owner will aim to donate 10 per cent of profits back into Kentville

KENTVILLE – A new day spa has arrived in Kentville and is opening its doors March 15.

Natasha Rogers is the new owner of Wild Rose Esthetics, a day spa and esthetics business located at 15 River Road, across from Napa Auto Parts.

The business is something Rogers is both nervous and excited about, having just graduated from Elevate Beauty in New Minas in January 2018.

The day spa will offer nail services like manicures and pedicures, but also other services like massages, facials, reiki and body wraps.
The day spa will offer nail services like manicures and pedicures, but also other services like massages, facials, reiki and body wraps.

“I’ve always been entrepreneurial, so I just thought well, I’m going to open my own spa. It just kind of happened, and the timing felt perfect,” she says.

Not just about beauty

The new day spa will offer nail services, including manicures, pedicures and artificial nails, and other services like body massage, facials, facial reflexology, reiki, and body wraps.

All services will focus on self-care, and will be based mostly around holistic, natural products.
Rogers, 34, previously worked in childcare, owning her own home daycare for over ten years, but was always searching for a different line of work.

After teaching yoga, reiki and studying reflexology, she realized she liked helping people feel better about themselves and promoting self-care.

The inside of the shop is set up to emphasize its focus on holistic, natural products, and features a decorative wall of brambles, built by Rogers and her father.
The inside of the shop is set up to emphasize its focus on holistic, natural products, and features a decorative wall of brambles, built by Rogers and her father.

And that’s when she found beauty school.

“Beauty is always involved, but at the end of the day, this business is about making people feel good about themselves. We want our clients to feel better when they leave here,” she says.

Building a community for women

Though she’s less than two months out of school, Rogers is feeling ready to start delivering esthetics and spa services to her new clients, along with her coworker, Shanda Hill, who will focus on skin care.

Rogers also aims to one day donate 10 per cent of all the spa’s profits back into the community through services like manicures to clients of organizations like Open Arms and Chrysalis House.

The new business is located at 15 River Street, across from Napa Auto Parts.
The new business is located at 15 River Street, across from Napa Auto Parts.

She also wants to set up a fund to empower women who can’t afford self-care. The fund would provide money towards things like a new pair of running shoes, or a gym membership.

As someone who was a single mother for eight years, she understands that women can sometimes feel alone if they don’t have a good support system.

“I’ve always felt that women feel empowered when they have a tribe behind them, or someone to reach out to them, so I knew I wanted to create a community here where they’d feel supported,” she says.

“This will be part of that new community.”

For more information on Wild Rose Esthetics, call (902) 300-8221 or visit their Facebook page: https://www.facebook.com/Wild-Rose-Esthetics-1560187754051012/

Business hours: Tuesday to Saturday, 10 a.m. to 7 p.m.

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