A new initiative could present a cost-effective opportunity to promote Kings County tourism.
If a proposed partnership among a number of municipal units in southwestern Nova Scotia comes to fruition, there could be a person placed on the newly-established Yarmouth ferry to promote the County of Kings and other local municipalities as tourism destinations.
In a verbal report given to Kings County councillors Nov. 26, Warden Diana Brothers said there was a recent meeting among chief administrators from Annapolis, Digby and Clare. They wanted to know if Kings would be interested in sharing the cost of placing a person on the Yarmouth ferry when the new service starts in May 2014.
“We think it’s a great opportunity to sell our county,” Brothers said, pointing out that it’s also a good opportunity to partner with other municipal units.
Coun. Pauline Raven said the idea was “brilliant” and exactly what is needed. Putting someone on the ferry to help promote Kings County tourism is thinking outside the box, she added.
Raven said there is money in the county’s tourism budget that wasn’t spent and could be re-allocated to the proposal.